Our Mission & Focus

Our Mission Statement:

"The Junior League of New Orleans is an organization of women whose mission is to advance women's leadership for meaningful community impact through volunteer action, collaboration, and training."

JLNO believes that every woman in Metropolitan New Orleans should have the opportunity to live a healthy, happy, and successful life.  We are committed to advancing the wellbeing of local women through the use of trained volunteers that provide direct service, educate the community, and advocate for issues that affect women.

JLNO specifically works to tackle three strategic goals:

•  Improving economic opportunities for women and supporting women’s potential to seize those opportunities

•  Providing needed family support to alleviate the burdens on women caregivers

•  Promoting information and resources for women’s health, allowing them to live healthy and happy lives

Our projects, programs, and partnerships relate to the areas of women’s health and wellness, education, entrepreneurship and professional development, leadership development, and caregiver support. Our work, both in fund development and service, seeks to heighten women’s participation in our community and address those issues uniquely facing women.

We hope that we can help women increase their confidence, productivity, and income levels. Their mentoring of others and reinvesting in their children’s education, family’s health, and economic activity will contribute in a meaningful way to bettering Metropolitan New Orleans.  By supporting women, JLNO elevates the entire local community.

Organizational values define JLNO’S culture. Values guide how members and staff behave with one another, and how the League interacts with the broader community. The values that the Board and staff identified for JLNO are:

Leadership
That is guided by compassion.
Which is modeled by example.
Of women, by women.

Training
As the cornerstone of community leadership.
Of volunteers.
As our fundamental activity.

Impact
That leads to transformational change.
In the Greater New Orleans Community.
Created by women with a common goal.

Empowerment
For all women.
Through training.
Through relationships.

Diversity
In our membership.
In our communities.

Of lived experiences.

JLNO respects and celebrates the unique attributes, characteristics, and perspectives that make each person who they are.  We welcome all women who value our Mission and aim to create and retain a membership representing all socio-demographic aspects of our community.  We believe that bringing diverse women together allows us to collectively and more effectively address the issues that face our community.  We are committed to supporting inclusive environments.  We strive for JLNO partners, strategies, and investments to reflect this belief and commitment. 

Our organization is dedicated to being member-centered, impact-driven, and mission-focused. Whether we are advancing the wellbeing of others or developing our own potential, training is the core of JLNO’s mission. Members can best become impactful volunteers and effective leaders by gaining knowledge, developing competencies, and building relationships. These are the core competencies of a well-trained community leader that we hope everyone can achieve through their member experience. They not only framed JLNO’s Membership Curriculum, but will continue to frame our training and service initiatives throughout the year. 

Communication Skills
The most important competency according to the survey completed by JLNO members, and echoed in numerous sources, is the ability to communicate effectively. Good communication skills typically include active listening, nonverbal communication, speaking concisely and clearly, and public speaking. The best communicators incorporate elements of confidence, respect, and empathy in their interactions with others.

Teamwork
Successful teamwork is when a group of people are working together towards a common goal in a positive atmosphere, supporting each other and the group as a whole using their individual strengths. As an individual, being a team player means being able to collaborate, communicate, and be relied upon by your colleagues.

Leadership
Everyone agrees that leadership is critical, but definitions of leadership and leadership styles vary dramatically. The Harvard Business Review and Forbes identify crucial aspects of leadership as professionalism, reflection, and the ability to earn the respect and trust of your team and inspire them to be their best. The best leaders are often charismatic, and able to leverage that appeal in energizing their team.

Time Management and Organizational Skills
Time management means working efficiently, often by prioritizing and delegating effectively. Often, time management is considered a subcategory of organizational skills, which are crucial to allowing volunteers to remain focused on different projects without getting disoriented or lost. Other organizational skills include attention to detail, budgeting, and goal setting.

Patience and Flexibility
While both patience and flexibility are often considered personality traits, they are also important aspects of a successful community leader. Patience is often characterized by the ability to be comfortable in uncertain situations, and to support others as they learn and grow in their roles. Flexibility – the ability to adapt to changing circumstances – is particularly important in the context of community organizations, where resources are often limited and participants are volunteering their time rather than functioning as paid employees.

Vision and Creativity
Tony Mayo, for The Harvard Business Review, writes that “the ability to visualize and articulate a possible future for an organization or company has always been a vital component of successful leadership.” For a volunteer-based organization, the vision is typically the effect that you hope your service will have upon others and the world. Closely tied to vision is creativity, which would be characterized in a volunteer context by your ability to think out-of-the-box and develop innovative solutions to community and organizational needs.

Program Planning and Delivery
One aspect of being a community leader is being able to not only conceive of an initiative, but use your organizational skills and teamwork to plan and deliver that initiative to your target audience. Planning requires that you have a strong knowledge of your community and its needs, and craft your vision accordingly. Delivering a program draws not only on the former articulated values of patience and flexibility, but also communication skills, time management, facilitation, and most of all, leadership.

Awareness of the Organization and Community
Developing an awareness of the organization for which you serve is imperative in order to lead. A true understanding of your organization and the way it works, including your role within it, allows you to maximize your efficacy as a volunteer. Awareness of your community is important in order to identify not only the most needed work, but potential partners and place-specific approaches. Both types of awareness require you to be attentive to and perceptive of the world around you.